Austin was synonymous with taxis since the end of the 1920's, when dealers Mann and Overton sponsored a new Austin cab for London.
This LL or Low Loader first appeared in 1934 and became an instant success, due mainly to its very attractive price, as well as being very reliable.
Taxi fleets often had their own paint scheme and the Austin LL taxi-cab appeared in several colours, but the most popular was black.