76LAN188004 OXFORD DIECAST Land Rover series I 109" hard top in "Royal Mail" livery
Rover chief engineer Maurice Wilks was inspired by his army-surplus Willys-Overland Jeep to create a workhorse vehicle for military and agricultural use.
Prototypes were up and running by late 1947, and production of the Series I began at Solihull in summer 1948.
The Land Rover price started from just £450.
Supply to the British forces started in 1949, the Land Rover replacing the Austin Champ, and later, the rust-prone Austin Gipsy.
Deliveries to organisations such as the Red Cross soon followed.
The 100,000th Land Rover was made in autumn 1954 and by 1958, production ran to around 200,000.